MEDIA RELEASE

Wednesday, August 12, 2009

AUSTRALIAN INVENTION TO MAKE CHECKOUTS GO HIGH DEFINITION

RETAIL purchasers are scurrying to put their name on a waiting list for a beta version of the new Australian Point-Of-Sales Modifiable-Off-The-Shelf software, the ChikPOS Checkout System.  As a part of a South Australian version of the 2009 MIT $80K Entrepreneurs’ Challenge, the ChikPOS Checkout System is getting ready to be beta tested, soon to hit the Internet.  The engineering group has been busy testing the software, ensuring commercial viability of the software.

The ChikPOS Checkout System is embracing the highly popular HDTV technology, natively supporting a dual screen platform, replacing the display pole.  As a result, the software can use an external screen to display related products, support multiple languages, and other time-critical customer relationship information.

Targeted at retailers, the software also claims to advantage store owners with online store synergy support, XBRL support, transformability, and “business decision” reports.  Shop attendants are also excited at the new corporate chat support, which is has been acknowledged as a business version of MSN Messenger.

The advantages of the ChikPOS Checkout System are vast:

– Non-linear functionality (multi-touch support): Work more quickly

– Dual monitor support: Replace the display pole with similarly priced HDTV screens

– Related products: Advertise through a new channel

– Multiple language support: Communicate with foreign shoppers

– Customer relationship information: Occupy customers with time-critical information

– Online store synergy support: Reduce costs of “going online”

– Corporate chat support: Improve intra-store communication

– Transformability: Transform from a retail POS to a hospitality POS on system resale

– Business decision reports: Improves managerial decision making

– XBRL support: Reduces costs of complying with accounting standards

– Hardware independence: Software works with all existing retail hardware

– Developed in Australia: Support a true Aussie blue

The project, a Jeremy Shum Invent (JSI), is rumored to be commercially available by summer 2010.

“The business plan behind the product may be preliminary”, VP of Marketing, Sophie Winzar stated, “but we know when we’ve engineered a value-for-money product.”

“And good products sell themselves,” she said assuredly.

The South Australian $50K Entrepreneurs’ Challenge has been won in the previous years by groups that have then later obtained commercial success, including ProScales (touch screen for food labels), Pyglet Enterprises (device to directly copy CD’s to MP3), and Vinetology (automatic robotic vine pruner).

“The prizes are vast, and the competition is fierce”, VP of Finance, Howard Fong said, “We’re going for the $10,000 cash; but Piper Alderman, Perks, Vroom Associates, Palmerstone Projects, and Madderns Patent & Trademark Attorneys have similarly awfully generous consulting prizes on offer – and we really need all the help we can get to commercialize our product!”

“But The Advertiser’s $10,000 ‘Market Ready’ prize is the one we really want and need to get”, Chief Engineering Officer, Jeremy Shum added, “their market reach is second to none”.

The team is aiming to win the State competition to enter the National John Heine competition, then later the Moot Corp, which is held in Austin, Texas (USA).

For more information about ChikPOS, go to http://www.chikpos.com/corporate.

MEDIA CONTACT: Sophie Winzar (Marketing Manager, ChikPOS Checkout System)

Email: sophie.winzar@chikpos.com | Web Site: http://www.chikpos.com